OFF THE BLOCK - Gun Buyback Program 
In a truly unique twist, we launched the "OFF THE BLOCK" program, where we traded firearms for something just as coveted—limited edition Nike Jordans!

This one-of-a-kind gun buyback initiative was part of the PR pitch for The CHI, a show spotlighting the challenges of South Side violence. The idea was to swap one prized possession for another, offering a safer alternative and making a bold statement about community safety.

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