​

OFF THE BLOCK-  One of its kind GUN BUY BACK program where you get limited edition Nike Jordans for your guns.

​

The CHI is a show about the south side violence and this idea was part of the PR launch pitch, where we trade one of their favorite possessions for another less dangerous alternative.

​

Ashutosh Thakkar - Art Director

Will Harrison - Copywriter

"The CHI" Season 1 Trailer