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OFF THE BLOCK- One of its kind GUN BUY BACK program where you get limited edition Nike Jordans for your guns.
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The CHI is a show about the south side violence and this idea was part of the PR launch pitch, where we trade one of their favorite possessions for another less dangerous alternative.
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Ashutosh Thakkar - Art Director
Will Harrison - Copywriter
"The CHI" Season 1 Trailer


