OFF THE BLOCK- One of its kind GUN BUY BACK program where you get limited edition Nike Jordans for your guns.
The CHI is a show about the south side violence and this idea was part of the PR launch pitch, where we trade one of their favorite possessions for another less dangerous alternative.
Ashutosh Thakkar - Art Director
Will Harrison - Copywriter
"The CHI" Season 1 Trailer