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OFF THE BLOCK-  One of its kind GUN BUY BACK program where you get limited edition Nike Jordans for your guns.

The CHI is a show about the south side violence and this idea was part of the PR launch pitch, where we trade one of their favorite possessions for another less dangerous alternative.

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Ashutosh Thakkar - Art Director

Will Harrison - Copywriter

"The CHI" Season 1 Trailer 

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