Eye donation PSA

In this innovative project, we chose a blank screen paired with gradually building sounds to capture the audience's attention and create anticipation. We aimed to convey the importance of eye donation in a strikingly different way.

 

By withholding visuals, we highlighted the experience of those without sight and underscored the transformative power of eye donation. This creative choice not only engaged viewers but also left a lasting impression, demonstrating how minimalism can deliver a profound message.