Shield by Guardant – No Shit!
Colon cancer screening has long been associated with uncomfortable and inconvenient methods, such as stool sample collection. With Shield – Guardant's revolutionary blood test, we wanted to communicate a simple, clear, and bold idea: No Shit, Just a Blood Test. From initial brainstorming to final visuals, I collaborated with designers, writers, and production teams to bring this bold campaign to life. With "No Shit," we created a campaign that’s unapologetically honest and impossible to ignore.