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Ashutosh Thakkar - Art Director

Matias Cachiquis  - Art Director

Jessica Simmons - Copywriter

Subway Print_V01.jpg

When someone is infected with the measles, their symptoms won't start to show for up to 14 days. So if you're in proximity to one of these unknowingly infected people, you could get infected too. 

So we created posters that can only be read in close proximity to make people aware of this undetected threat. 

Proximity Print_Large.jpg

In our campaign, we utilize dramatic scale to underscore the critical message about measles contagion. By employing extreme close-ups and zoomed-in shots, we bring the viewer face-to-face with the microscopic nature of the virus. This technique emphasizes how seemingly innocuous interactions can carry significant risk. Through stark visuals and a heightened sense of proximity, we drive home the point that avoiding close contact with others is essential in preventing the spread of measles and safeguarding public health.

Ashutosh Thakkar - Art Director

Matias Cachiquis  - Art Director

Jessica Simmons - Copywriter

Subway Print_V01.jpg
Proximity Print_Large.jpg

When someone is infected with the measles, their symptoms won't start to show for up to 14 days. So if you're in proximity to one of these unknowingly infected people, you could get infected too. 

So we created posters that can only be read in close proximity to make people aware of this undetected threat. 

Airbone Print2.jpg
Airbone Hands.jpg

The reason measles is so contagious is because it travels through the air. And, well, you can't get through the day without breathing, right? So we decided to send airdrop messages (aka: the modern version of air) to unsuspecting people to make them realize how unprotected they-and the air they're breathing- actually are.

sticker hand dryer.jpg
Subway Sticker_V01.jpg

In an overpopulated city like New York, you can come in contact with thousands of people a day. Which poses a major threat when 90% of unvaccinated people who come in contact with the measles will catch it.

So we let people know by creating stickers that can be placed all around the city on highly-touchable surfaces, like hand driers, subway poles, and shopping cart handles. 

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